Labels simultaneously exclude and include, fostering belonging as much as isolation. But when hostility increases, our labels break down and only serve to alienate us from one another. We wanted to show this divide through typography, and how words feel at home in a particular typeface as much as people do in their groups. We hope our work reminds others of the bonds we have as humans, beyond our individual identities.
We wanted to expand Airbnb’s service and brand coverage by introducing a new function to the current product that focuses on the traveling experience beyond accommodation. By crowdsourcing the existing host community, local hosts can post pictures, notes and tips at different location to help travelers better discover and experience the space. Travelers will discover the notes when they enter the geolocations. The function will help guests to “travel like a local”, bring more explored to hosts for room bookings, strengthen the host-guest community, and transforming Airbnb from a room renting company to a full service culture and traveling company.
Sexist and demeaning language seems to get a pass in music, because it is free expression and art. But when art is commercialized, and so widely consumed, the language can be harmful on a wide scale – shaping how an entire culture views particular people. We made this posters with offensive lyrics pulled from various songs, but when people peel them off, they will discover the empowering lyrics underneath.
Inspired by the the Amazon Dash, we designed an app for Goodwill that allows old electronics and clothes to be picked up with a tap of the Button.
This is a poster designed for a fictional exhibition, where people can experience their dreams again in virtual reality. I decided to play with this concept because I think in the future world, VR is likely to become so real that people start to confuse it with the real reality just like sometimes we are not able to tell if something has happened in reality or dreams.
Some people believe that dreams are just our sleeping mind trying to make sense of random information, but I think there is more to that. My dreams are often inspirational in the sense that they help me realize something I have been neglecting. I believe that dreams let us peak into our subconscious, however, most of them are forgotten at the time when we wake up. The fictional dream machine in the poster can record our dreams vividly and play back as a VR experience. I think that by experiencing our dreams again when we are awake, we can better understand ourselves including our desires and fears.
In terms of the visual design, I used a cubistic approach for this poster. I wanted to create lots of distorted layers and illusional spaces in order to portray the fuzziness of dreams.
I collected the data of my dog’s businesses over a week while I was walking him, and made an interactive infographic.
I designed a field guide for a local agency, and below are some of the spreads.
The mainstream fashion industry puts a big burden on the environment by using synthetic textile dyes. Chu Yan is a Chinese fashion designer who is specialized in plant dyed fashion design. This is a brochure I designed for her using only plant extracted colors. The ingredients I used included pomegranate, blackberry, indigo and turmeric..
This magazine design was inspired by composer and pianist Philip Glass. By using repetitive patterns and cool colors, I intended to express the the minimalistic yet transformative rhythm of his music. The cover imagery was created using some black feathers found in a thrift store.
Untold RVA is a program dedicated to the reclamation of local bygone culture, and finding the missing pieces within the historical narrative. We designed its visual identity and splash page.
I created a series of self-portrait using based geometric shapes. The idea was to show complex human emotions in a minimalistic way.
2BRO2B is a short science fiction story. I laid out the content in a nontraditional way, stretching the expressiveness of typography.
This series of CD covers was designed with different constraints in terms of how many fonts, sizes and colors can be used. The purpose was to force myself to explore the possibilities of type. For example, the first constraint was to create a CD cover using the given content with only 10 points Univers in black color, so instead of spending a lot of time to pick a font, I had to dig deep into the spacial relationship and texture.
A lot of people don’t understand the difference between synthetic vitamins and natural vitamins. In this packaging exercise, I took the form of a vitamin pill and create imageries of plant roots in order to convey the message that natural vitamins are extracted from foods.
Front matter and layout design for Einstein’s Dream.
During the holiday season, I wanted to make some postcards that were completely original, so I carved out some rubber stamps and created patterns on top of a grid.
I took a lot of psychology classes in college, wrote many papers, but this time I wanted visualize my understanding of mental disorders by experimenting with type. So I made this conceptual calendar that depicted 12 mental disorders. The types were transferred onto newsprints then manipulated with hands based on the main symptom of each disorder.