THE TEAM

Liwen Xu (Art Director)
Yanci Wu (Experience Designer)

MY ROLE

Concept Development, Market Research, User Flows, Wireframes, Visual Design

Concept

What are dreams? Why do we dream? Freud claimed that dreams are “the royal road to the unconscious”, while evolutionary psychologists suggest that they prepare us for threatening events in life. Dreams can be horrifying, inspiring, amusing or simply bizarre. They are so unique yet ephemeral. We’ve all tried to remember a dream yet failed. Research suggests that we tend to forget 95% of our dreams within 5 minutes after waking up.

So we designed vivid – a platform that helps you capture, preserve, and gain insights from your dreams. Our goal is to create a worldwide database of dreams with vivid content, visuals and emotions, so that scientists can better understand dreams, and we as humans can better understand ourselves.


Features

Process